application orientated brochure
Customer: PHOTONIS Night Vision
Product: Image Intensifier
Market: Defense industry, B-to-B, international

PHOTONIS Night Vision wanted to re-introduce the XR5. For this we developed a new set of brochures with a new message. We went from 'product-oriented' to 'application-oriented'. From 'this is an image intensifier tube' to 'this is what you can do with an image intensifier tube: seeing in the dark!'

Communicating like this we also got to the end-user which lead to an additional pull effect for the product. .

Nauta Marketing